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How to design a mobile website.

“Mobile is becoming not only the new digital hub, but also the bridge to the physical world,” said Thomas Husson, the Vice President and Principal Analyst at Forrester Research. “That’s why mobile will affect more than just your digital operations – it will transform your entire business.”

Why? Because mobile devices are revolutionizing the way we connect, and as a result, the way businesses operate. In fact, the majority of web traffic now comes from mobile devices.

In other words, you need a mobile responsive website.

But what is a mobile-friendly website? In this article, you’ll learn all about mobile-friendly websites and see nine of the best mobile website design examples. Plus, you’ll learn how to find out if your website is mobile-friendly.

Let’s get to it.

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What is a Mobile-Friendly Website?

Simply put, a mobile-friendly website is a site that is designed and optimized for hand-held devices, such as smartphones and tablets.

And mobile responsive design is the process of creating a website that adapts to the screen size it’s viewed on.

The Importance of Mobile Website Design

Let’s cut to the chase: In the last quarter of 2019, smartphones were responsible for a whopping 52.6 percent of global website traffic.

This means mobile device use now dominates desktop computers.

Plus, the number of mobile users worldwide are expected to grow to 3.8 billion by 2021. As Cyndie Shaffstall, the founder of marketing company Spider Trainers, said, “Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it is convenient for you.”

Mobile devices are also changing shopping habits.

According to Google, 59 percent of shoppers say that being able to shop on their mobile devices is important when deciding which retailer or brand to buy from.

Plus, 70 percent of smartphone owners who made a purchase in-store turned to their mobile devices to research the purchase beforehand.

If that’s not enough, Google’s algorithm prioritizes mobile-friendly websites in the search results.

In March 2020, Google said, “To simplify, we’ll be switching to mobile-first indexing for all websites.”

If you’re wondering what this means, Google developer advocate John Mueller explains:

Finally, many users load mobile websites using slow, weak phone connections. As a result, brands must create a mobile website design that loads quickly.

All in all, the world is now mobile-first – and that’s why you need a mobile responsive website.


8 Design Tips from the Best Mobile Websites

In this section, we’ll take a closer look at eight mobile website design tips that you can use. Plus, you’ll see real-life examples from some of the best mobile websites on the web.

  1. Use Large Buttons

Mobile-friendly websites need to have buttons large enough for users to tap them without having to zoom in.
So, when you design your mobile responsive website, keep spacing in mind, and make sure that every hyperlink can be easily clicked.

  1. Make the Text Large Enough to Read

This one might seem a little obvious, but it’s also crucial to mobile-friendly website design.
Users should never have to zoom in – or scroll left or right – to read something. The text should always be large enough to read comfortably.Make your text large enough on screens of all sizes so users can easily read what you have to say.

  1. Simplify Menus

Desktop website menus have a lot of space. They can take up an entire bar at the top of the screen, and have extensive drop-down options, all without hindering the user experience.
This isn’t the case on mobile devices – there just isn’t enough space.

Mobile-friendly websites should use simple menus that present an overview of the website. Users can then use categories, filters, or the search feature to hone in on what they’re looking for.
When creating a mobile responsive website, keep your menus simple to make it easy for users to find what they’re looking for.

  1. Provide a Simple and Intuitive Search Feature
    Your website’s search feature is especially important to mobile users.
    As mentioned above, simplified menus can make mobile browsing easier. However, they can also make it more difficult for users to find a specific item.
    To make it effortless for users to find what they want, place the search feature front-and-center.
    The key takeaway? Make a simple and effective search feature part of your mobile website design.
  2. Make it Easy to Get in Touch

If a customer is looking for your contact details, they might have run into trouble – which

means they’re likely already a little frustrated. Don’t add insult to injury by making it difficult to contact you.
Especially when 84 percent of consumers consider customer service to be a key factor when deciding whether to make a purchase.
If you can’t offer live chat around the clock, consider linking to a Facebook chatbot, or simply provide a contact form that users can access via a “Contact” link in your menu.

  1. Create Simple Forms

Users may be more inclined to fill out a long form on a computer because the screen is larger and it’s easier to type with a keyboard.
On mobile devices, forms need to be shorter with large text fields and buttons.
For example, if you’re asking users to sign up to your mailing list, you shouldn’t ask for more than a first name and email address.
If you need to include more questions, make them quick and easy to answer.
In short, make sure your forms are short and sweet.

  1. Create Eye-Catching Calls-to-Action
    A call-to-action – also known as a CTA – is an image, banner, or piece of text that literally calls users to take some form of action.
    For example, you might prompt users to sign up to your mailing list, learn more about an offer, or purchase a product.
    This marketing tactic plays an essential role in mobile website design.
    However, it can be challenging to create compelling calls-to-action with such limited screen space to play with.
  2. Avoid Pop-Ups Show a pop-up that covers the main content
    Display a standalone interstitial that the user has to dismiss before they can access the main content.
    Make the top of the page resemble a standalone interstitial and place the original content underneath.

How to design mobile website.

  1. Choose how you will design your mobile website

Before you start building your mobile site, you need to choose how you will design your website. When creating mobile websites, companies can choose between a few approaches. These approaches come with different benefits, challenges, and costs.

Your options include:

Responsive web design

A responsive web design uses adaptable layouts, which means you can have a website that appears almost the same on desktop, mobile, and tablet devices. Your content and your design adapts itself to a user’s device automatically.

Adaptive web design

An adaptive web design uses unique layouts for devices, which means your website features different designs or versions for desktop, mobile, and tablet devices. You deliver different experiences to users, based on their device, and may even maintain three separate websites to accomplish this task.

While you can choose either responsive or adaptive web design, responsive design is becoming the go-to choice for businesses. That’s because a responsive design allows you to provide a consistent experience to users. Plus, you maintain a single site.

  1. Pick your website builder, designer, or agency

Next, your team needs to choose how you want to create a mobile site.

Do you want to hire a freelance designer or a professional web design agency to build your site? Or, do you want to use a website builder and make it yourself? The choice is yours, and each option offers different advantages and disadvantages.

No matter which one you choose, you want to make sure you compare your options.

Web designer
desktop users. Their design experience can improve the usability and look of your site, which are critical factors when it comes to how people interact with your website, like when deciding to make
A web designer can help your business create a fresh and functional website for mobile and a purchase.

If you decide to work with a web designer, however, you will need to have a decent budget. If you set a low budget, it can result in a subpar designer and broken website, which you don’t want. Research web designers in your area and get some custom quotes.

Web design agency

A web design agency can also help your company launch an attractive and easy-to-use website. The advantage of partnering with a web design agency, however, is that you often get access to a team of designers and developers, which can make a massive difference in the look and speed of your site.

In most cases, established web design agencies can also offer lower rates than professional web designers. That’s because they feature the necessary talent to create and build mobile websites fast, which allows them to take on additional projects.

website builder

A website builder can help your business create and launch a desktop- and mobile-friendly website too. These builders can range from WordPress to Wix, and while free, most companies will eventually invest in the paid version to access additional features.

  1. Start building your mobile website

Now that you’ve chosen your website builder, web designer, or web design agency, you can start building your mobile website. This process will likely include some trial-and-error. If you partner with a designer or agency, for instance, they may create mockups for you to review.

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